INTERACTIVE FLOOR DISPLAYAn Interactive Retail Display Built to Help Professional Drivers Compare Fleet and Truck Navigation Devices
SERVICESRetail Display Engineering
Electronics + Headset Integration
Structural + Mounting Design
Prototyping + Durability Validation
Product Comparison + Feature Education Layout
CHALLENGECreate a hands-on retail display that helps truck drivers compare navigation devices and choose the right fit for their route, vehicle, and workflow.
APPROACHUsing illuminated product groupings, integrated working hardware, and a feature-comparison layout, the display organizes key differences into a hands-on experience that is easy to explore.
OUTCOMEThe result is a durable, comparison-driven display that helps drivers test, evaluate, and choose the right solution while reinforcing Rand McNally as a trusted technology partner.
By combining illuminated product groupings with a comparison-driven layout and intuitive interaction points, the final display allows drivers to test, explore, and choose with confidence — supporting smarter purchasing decisions and reinforcing Rand McNally’s role as a trusted technology partner for the trucking industry.
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